ShopSite Merchandising Tools

Flexible Product Placement:
Merchandising online is a lot like merchandising anywhere else--product placement is key. ShopSite makes it easy for your to put complimentary products next to each other on a page--ensuring that your products will be seen as much as possible by shoppers.

Associates Tracking
Amazon.com has turned a simple business idea into a great success. To extend their reach, they offered anyone who refers them business a cut of the sales they refer. These sites are called "associate sites." ShopSite makes it easy for you to set up associates, track all sales coming from associate sites, notify associates of orders, and even calculate commissions owed to each associate.

Configurable Store Search
The easier you make it for your customers to shop, the more likely they are to make purchases. ShopSite makes it easy for your customers to find the product they are looking for in your store. Your shoppers can search for any product information such as product name, description, or SKU. And your customers can order products directly from the search results page.

On Sale Module:
Displaying sale items with ShopSite is a breeze. You simply enter the sale price (or % off regular price) and voila, ShopSite displays the regular price, the sale price, and can even display a customizable "on sale" graphic.

Quantity Discounts:
Do you want to encourage customers to purchase more at your site? With ShopSite's discount calculation module, it's easy. Simply specify a given discount for various total purchase amounts and ShopSite does the rest for you.

Product Up Sell / Cross Sell
Let's say you are selling a nice cordless drill. You also sell a great set of drill bits. With ShopSite it is easy to upsell from just the drill alone to a drill/bit set pack, or to use suggestive selling to encourage your customer to purchase bits with the drill. Either way, you can easily present shoppers with multiple opportunities to buy more at your store.

Unlimited Product Options:
Do you have products that come in different variations. (Like t-shirts that come in different sizes, colors, or materials?) With ShopSite you can easily create an unlimited number of product options for each product.

Per Option Pricing:
You sell computer systems. Your base model comes with an 8 GB hard drive. But customers can upgrade to a 16 GB hard drive for $100. With ShopSite, you can easily create unlimited configuration options (like hard drive, RAM, and monitor size)--each of which can increase or decrease the price of the product.
This feature can be used to sell special packages as well. For instance, your cordless drill costs $109, but when purchased with a drill bit set (value=$20) the package costs only $115. What a deal! Well ShopSite makes it easy for you to create this kind of an option for the shopper.

Order Anywhere Module:
ShopSite makes it easy for you to place order buttons in any digital medium (like a CD, an e-mail, or even a banner ad)--making it possible to attract customers to your site with special deals in just about any way you can imagine. OrderAnywhere technology isn't just nifty, it's easy to use too. You can simply drag or paste order buttons just about anywhere you want.

Meta Tag Editing:
Ever heard of a meta tag? Quite possibly not. But if you want your store to be successful, you should get acquainted with them. Meta tags make your site more visible on search engines. You can control the keywords your site is indexed under, as well as the page description that is displayed when your pages are found in a search. (Have you noticed when searching at somewhere like Lycos, Excite, or AltaVista that some "hits" have great descriptions, while others are just gibberish. The great descriptions come from meta tags!)

All catalog Pages are indexable by the search engines: You want your store to be seen, don't you? Often, much of the traffic to your site comes from people searching at search engines like Google, Lycos, Excite, or AltaVista. ShopSite uses search-friendly pages--pages that can be indexed by any search engine. That means that every catalog page can be indexed for searches. Many similar products use dynamic pages--pages that are completely invisible to search engines.

Try out your own ShopSite Demo store

The ShopSite Pro Stylophane Sales Analytics Tool (SSA)

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