McAfee Secure (formally ScanAlert )report shows Online Shoppers Taking Longer to BuyPosted on Jul 23, 2007
A new study by ScanAlert (now McAfee Secure) presented in the report "Digital Window Shopping: The Long Delay Before Buying" show that the delay is more that 80% longer than what ScanAlert (now McAfee Secure) reported in 2005.
"The primary reasons for the increase over 2005 are greater sourcing choices, and theavailability of broadband access at work and in the home," said report author Nigel Ravenhill, ScanAlert's (now McAfee Secure)Director of Marketing Communications. "It is a bit of a paradox for retailers, because whil faster internet access allows you to complete your order quickly, it also enables you to jump for site to site. Combine that with the increasing popularity of shopping search engines, and you have the ideal environment for increased digital window shopping."
Examples of the time delay increase found in the ScanAlert (now McAfee Secure)Report