Email Lists, Bad For ROI
Posted on Dec 27, 2005
YourHost.com took on a project where a New client
asked YourHost.com to send out 10k emails thay they paid lots of money for
.
We researched both our customer and the company where they had
purchased the list. We found that our Client was an ethical group. They had
a real challange trying to find an ISP's or emailing house that
actually wanted to send the emails out. The answer was always the
same.
After some discussion with the client, we mutally agreed that
the only way to purify this list was to send out a confirmation email
asking permission to send information to them.
The Process
-
YourHost.com highly recommeded using their
branded Market Manager system to qualify the email list. The
process was to create a custom "client-specific customized confirmation email to
send out. This was actually a "Pre-Confirmation"
YourHost.com and it's
alliance partners spent many man hours customizing the text or
maximum success. The email sent was a double Opt-In one, using our
Branded Market Manager system which the core of the syste is powered
by Blue Hornet, a highly ethical and reputable company in the industry.
The Outcome - One would think that if our client
purchased from a company that sold and rented targeted emails that one would
expect to retain more than 25 out of 10,000 carefully sent emails.
Learn
More
Return to YourHost.com News |
