Digital Reputation
However those SPAM filters that protectour inboxes from day to day can at times act like a duel edged sword, filtering out some good mail with the bad. “How do I show the ISP’s that I am not a spammer?” you may ask. The answer is by using best practices to protect your Digital Reputation.
What is a digital reputation?
Your company is represented by what you send. Reputation has more importance on it than content filtering did in the past. Just like you own credit rating can affect your ability to make certain purchases your online reputation will follow you around for a long time and affect what you can and can’t do.
How is reputation built?
Your digital reputation is built and changed each and every time you send and are based on a number of factors such as; Your email system, the server it’s being sent from, links and text within both the email and the header, the ISP’s gateway server, bad email addresses, span complaints, spam traps, the mailing volume, unknown users, blacklists, list management practice, IP authentication and reputation, co-registration, unconfirmed opt-in, unsubscribe rate, and 3rd party redirects.
In Order to be a low risk sender with a good reputation you must continually assess the changing standards and your email marketing standards. A few ISP’s will now actually allow you to access information about how your sending look to them.
In a shared environment you share a reputation with everyone you’re sending with. Would you let someone share you social security number? Of course not! When picking a service to email from I would be wise to take in consideration the standards the company sending company upholds.
About now most people would be thinking “Wow is there anything I can’t do to positively affect my digital reputation?” It does take some time but you can build up a good reputation. All of these standards must be looked at as a protection and not a restriction. With out them each of us would receive so much email each day that you wouldn’t be able to easily find anything of interest to you.
Integrity should be a big part of every business. If that integrity carries over into collecting and sending emails, then with a little help from YourHost.com you can have high deliverability and successful email campaigns.
Happy Sending
Brandon McKinney
