NetSpeak

Search engine Optimization (SEO) is more challenging today than every before. Many Web professionals are taking advantage of SEO software to get the most out of their website, especially for their commerce stores and how visitors respond to the site.

There are many SEO solutions out there and more are fast approaching. These are all items you can bolt on to your Hosted ShopSite solutions with YourHost.com.

Beware when picking a commerce solution that will not allow you to FTP and interact with the basic page, checkout codes using CSS and other forms of tagging. You are basically screwed for SEO and natural search ranking if your source is closed to these options. Closed solutions will not allow you to get most out of your website in respect to ROI.

Web CEO offers a free edition of their SEO software, SmallBiz, and Professional Editions range from $199-$389 (one-time initial fee) . There are many others like RankSense, starting at $29.95/mo., and SEO administrator which range from $129-199 (i believe one-time initial fee). These are all one time fees and you can count on paying for future upgrades on most of the products or they will become stagnant.

LotusJump at $24-$49 per month is a robust SEO software solution that is generating some attention.

Most of these solutions are for smaller sites (What constitutes a smaller site? Many different factors so this is a general statement to be defined when your selecting an SEO solution) and the prices jump up considerably ($250-900/mo.) when looking for some Enterprise for larger websites. These Enterprise systems will allow you to do so many different critical functions, like granular testing and t is too much to mention in this article.

Manticore Technology, Web Side Story, and others like these, are very stable and robust, allowing the web developer to do some pretty amazing things. Be careful when you start mixing your email system with a hosted SEO tool, it can affect your internet email reputation if it is not well managed.

By far, your emails where they come from and how they are sent should not be overlooked.

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SEO hosting, ROI, SEO, SEO, success, traffic, website

The more email address you have to send out to the greater your ROI right? WRONG!

A large part of what helps your company make it into a customer’s inbox is what’s known as list hygiene. An accurate list will not stay active forever. The SureSend feature in the Bluehornet email marketing system allows you scrub your list. Doing so removes any and all unknown users which will greatly improve deliverability as well as effectiveness of your sending’s.

There are two main types of unknown users. They are those that were on your list who may have changed email service providers or just cancelled their service all together and those who gave out a fake email address to begin with.

Whats the danger? Sometimes an ISP will take an old unused account and turn it into a spam trap. Consistently mailing to such an account can negatively affect your digital reputation.

At times websites will require an email address in order to use a certain feature. To protect their information people will at times put down fake email addresses. This can be avoided but using a double opt-in system but having bounced emails negatively affects your deliverability.
BlueHornet’s suresend tools can scrub your list and remove these harmful elements. Doing this not only helps keep your deliverable high but bear in mind that your list will become more effective. If you have any questions about how you can streamline you email list be sure to ask one of the knowledgeable email specialist at YourHost.com.

Happy Sending!

Email bluehornet, business, communication, digital, Ecommerce, Email, hosting, hygiene, internet, list, Marketing, sending, suresend, yourhost

The Internet is one of the greatest tools that any business could possible have. It allows a company to get their name out, automate the shopping process, keep in touch with your loyal customer base, reach new people and, keep their markets fresh.

Like any tool, if not used at the right time and the right way, its can be useless and counter productive,

Shopping Carts, Email Marketing, Web Design, and Streaming Media are just a few of the topics that I will be writing about to inform and spurr conversations.

Technology moves fast and is in a constant state of change so be cautious about jumping with both feet when learning about new Technologies. Keeping up is not an option and the process can at times seem like a full time job.

I have good news. It’s one of my passions, so let’s start learning together. We will be sharing all the knowledge we collectively gained and push it to you. Let us know if there is any topics you wish to discuss.
Eric Kirkhuff

Technical Sales & Business Development

Discussions commerce, Ecommerce, hosting, internet, Marketing, welcome