NetSpeak Technologies

Just got back from the Internet Retailer conference. Not like other shows where your getting sold by every vendor that comes. (we are guilty of that also).

This was loaded with practical, useful workshops interlaced with interactive one-on-one meetings, along with a smattering of workshop-specific vendors.

I went with a one of our customers, Scott Ramspott,

founder of the parent    EshopsDirect.com Company. YourHost.com is engaging to completely revamp the sites over the next few months, after we complete the new endeavor, which is a related site selling unique, high end Teak Furniture.

Scott’s company is in Iowa, yeah it’s cold there so this was a great time in Florida and his team is driven to provide the best customer product and experience, which is inline with YourHost.com’s ethics.

Scott has 20+ years in the patio fireplace and hearth business, has defined his market and made relationships to bring products that will offset the seasonal cycles.

Meeting your customer in a one on one setting is one of the best thing you to better understand each other, allowing for better trust and understanding during and after the ecommerce web site process.

The show opened his eyes to the multiple of elements and processes that go into making a great site and partner.

We did meet the Bold Chat team, specifically Shea and the tech team, and we enjoyed a in-depth discussion on how we can incorporate this tool for Live Chat. Bold Chat allows the vendor to make changes and modifications without engaging the developer each time.

They are just on the edge of an Iphone app and they use HTML instead of Java, which means it will not break in the browser like some other chat tools do.

HardRock Cafe and Best Buy were one of the most impressive company that was there. HardRock displayed some of the most cutting-edge memorabilia tools with user and community interaction coming very soon.

When developing a web site, especially Ecommerce, you need to be cautious to the degree of cutting-edge you become as you can loose the late adopters leave dollars on the table.

Stay tuned, we will be reviewing some of the things I learned. Of course, most of our development team already knows what I learned but they cannot tell you from the basic owner or marketing person.  So, we come back  to the office with our “Pom Poms” in hand, realizing that you definitely need to be cautious and responsible when pushing technology to your customers.

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On The Road, Partners Ecommerce, Internet Retailer 2010, PCI, SEO, Web Design

The good news is, you can. The hard pill to swallow is that you will probably be using a CRM templated Ecommerce system that is dynamically driven, which won’t help you get found by the customers you want.

What do I do?
Find a shopping cart and design system that will allow you to found using static pages. Shopsite challenges the Web developer to do just about anything they need on the front end, PHP, ASP, CSS, FTP, MySQL,….etc. and ShopSite itself just does not care and plays well in the sandbox.

In reality, what will I end up paying for my Website? Just remember NFL (No Free Lunch), the more you set your self up with a good solid foundation, like with anything in life, the better the Return On Investment (ROI).

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Ecommerce ASP, design, dynamic, Ecommerce, FTP, NFL, PHP, ROI, static ecommerce, success, traffic, webdesign

The Internet is one of the greatest tools that any business could possible have. It allows a company to get their name out, automate the shopping process, keep in touch with your loyal customer base, reach new people and, keep their markets fresh.

Like any tool, if not used at the right time and the right way, its can be useless and counter productive,

Shopping Carts, Email Marketing, Web Design, and Streaming Media are just a few of the topics that I will be writing about to inform and spurr conversations.

Technology moves fast and is in a constant state of change so be cautious about jumping with both feet when learning about new Technologies. Keeping up is not an option and the process can at times seem like a full time job.

I have good news. It’s one of my passions, so let’s start learning together. We will be sharing all the knowledge we collectively gained and push it to you. Let us know if there is any topics you wish to discuss.
Eric Kirkhuff

Technical Sales & Business Development

Discussions commerce, Ecommerce, hosting, internet, Marketing, welcome