Search Engine Optimization Tips
Landing pages can look cool and give your business and edgy feel but, they can kill your rankings. Search engine crawlers will examine your pages and categorize you accordingly. The home page of your website needs to have as much relevant data on it as possible. Using your main domain and an empty page just to enter your site disconnects your domain with whatever you will be using it for. Most search engines can’t look past landing pages.
Links are very important as well. There are many companies who will use images to make links and buttons on their site look unique. However, this can do more harm than good. Remember search engines can read text but they cannot decipher images. Using text will help search engines understand that your link contains relevant information which will help your ranking.
Try typing in Samsung 46 inch into Google. What did you notice? Very few of those results took you to the front page of a website. Most of them brought you directly to the product. This brings me to my next point. Be descriptive, the more information is on a page the more chance potential customers have of actually landing on it. In this day and age the internet has made shopping and gathering information so fast that most people don’t want to navigate through a website to find what they want.
It’s also good to familiarize yourself with meta tags. They are information about a website in order to help search engines categorize them but be careful, abuse of them can actually hurt your ranking.
SEO is a huge topic to attempt to tackle in one blog entry. If you are trying to reach the number one spot on Google you can be certain a lot of others in your field are doing the same. Each of these only plays a small part in your overall rank but remember take advantage of every competitive edge.
