NetSpeak

How does one pick a company?

Who do you turn your web site over to?

Who do you trust?

When and how will I see results?

How come it takes so friggin long to get ranked? (allot of this depends on what time you spend feeding them information)

What are the tools, other things I can use or look for that my web developer uses? (lots but you really can do with only a handful)

• Yahoo registration
• Trust Mark
• Google Adwords
• Automatic Site Map
• Dreamweaver (all dreamweaver tools)
• Email news tool
• SEO-Friendly Ecommerce tool

Should I pay to consult in the design of a web site? (depends, you will find out soon if you wish not to work with them)

Is Search Engine Submissions for $60 bucks a month worth it? (no never)

Let’s face it, Google is the standard that most SEO experts work at targeting and the rest tend to follow. Even with that known, it can be very tricky and downright frustrating to get your web site or commerce store found indexed. Poor website design can result in only the home page rank being indexed..?

Why? The answer is structure content relevance, and a whole lot more elements. Poor design is like bad food for Google or the Search Engines,… They get a taste and find another place to eat that is inviting. (Search engine have electronic spiders that crawl the site and use complex antilogarithms to decide if it is worthy of continuing.

People who are getting a site built tend NOT to be concerned with how the site foundations are made, and only how it looks.

Once quoted a price that seems outrageous, they then seek out to find a brother, family member, and someone that does not have a clue how to build that good foundation.  This is a repeated footprint that we see on a regular basis.

To the average customer, looks are most important over mindful layout, heading labeling, content, placement, usability, etc. They still tend to miss that most important fact.

The key to a good SEO friendly site is to find a design team that is well versed in the layout and design as it relates to SEO, and they instruct you on what needs to be on the pages and how.

So, how do you pick a company that knows there stuff and won’t load you up and rob you blind?

It is not easy when we get clients that come to us with some real sad stories. We know that we they are hypersensitive and we treat them with that understanding until we have built a trust based on doing what we say we will do and seeing results.

More later….

SEO Automaticsitemap, Email, SEO, tools, Web Site Design

Search engine Optimization (SEO) is more challenging today than every before. Many Web professionals are taking advantage of SEO software to get the most out of their website, especially for their commerce stores and how visitors respond to the site.

There are many SEO solutions out there and more are fast approaching. These are all items you can bolt on to your Hosted ShopSite solutions with YourHost.com.

Beware when picking a commerce solution that will not allow you to FTP and interact with the basic page, checkout codes using CSS and other forms of tagging. You are basically screwed for SEO and natural search ranking if your source is closed to these options. Closed solutions will not allow you to get most out of your website in respect to ROI.

Web CEO offers a free edition of their SEO software, SmallBiz, and Professional Editions range from $199-$389 (one-time initial fee) . There are many others like RankSense, starting at $29.95/mo., and SEO administrator which range from $129-199 (i believe one-time initial fee). These are all one time fees and you can count on paying for future upgrades on most of the products or they will become stagnant.

LotusJump at $24-$49 per month is a robust SEO software solution that is generating some attention.

Most of these solutions are for smaller sites (What constitutes a smaller site? Many different factors so this is a general statement to be defined when your selecting an SEO solution) and the prices jump up considerably ($250-900/mo.) when looking for some Enterprise for larger websites. These Enterprise systems will allow you to do so many different critical functions, like granular testing and t is too much to mention in this article.

Manticore Technology, Web Side Story, and others like these, are very stable and robust, allowing the web developer to do some pretty amazing things. Be careful when you start mixing your email system with a hosted SEO tool, it can affect your internet email reputation if it is not well managed.

By far, your emails where they come from and how they are sent should not be overlooked.

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SEO hosting, ROI, SEO, SEO, success, traffic, website

A big part of any business’ website is going to be SEO. (search engine optimization) SEO can help search engines to find your website more easily. Search engines are free and will have continual benefits for as long as the site is up. Let’s be honest, the chance of your business coming up as number 1 on Google is slim but its still important to give your company any boost you can. In this post I wanted to share a couple of tips that should help on this matter.

Landing pages can look cool and give your business and edgy feel but, they can kill your rankings. Search engine crawlers will examine your pages and categorize you accordingly. The home page of your website needs to have as much relevant data on it as possible. Using your main domain and an empty page just to enter your site disconnects your domain with whatever you will be using it for.  Most search engines can’t look past landing pages.

Links are very important as well. There are many companies who will use images to make links and buttons on their site look unique. However, this can do more harm than good. Remember search engines can read text but they cannot decipher images. Using text will help search engines understand that your link contains relevant information which will help your ranking.

Try typing in Samsung 46 inch into Google. What did you notice? Very few of those results took you to the front page of a website. Most of them brought you directly to the product. This brings me to my next point. Be descriptive, the more information is on a page the more chance potential customers have of actually landing on it. In this day and age the internet has made shopping and gathering information so fast that most people don’t want to navigate through a website to find what they want.

It’s also good to familiarize yourself with meta tags. They are information about a website in order to help search engines categorize them but be careful, abuse of them can actually hurt your ranking.

SEO is a huge topic to attempt to tackle in one blog entry. If you are trying to reach the number one spot on Google you can be certain a lot of others in your field are doing the same. Each of these only plays a small part in your overall rank but remember take advantage of every competitive edge.

SEO best practices, business, compete, design, edge, SEO, web developement