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Archive for the ‘Marketing’ Category

Flash Streaming player with Social Community components

April 6th, 2010

Making a Flash player can be a task that keeps one from an otherwise quick  entry into the streaming world.

We do not feel this should be difficult.  We have no idea why streaming companies make their Flash and even Windows HTML Codes and files  a mystery to it’s users and YourHost.com is here to change that for the better.

The goal is to get our users online as as painless as possible.  As you get accustomed to the player and to the systems, then you can branch out and test codes, and make your own players.

We understand YOUR needs and has customized a JW player that you ONLY need to grab the HTML code, copy and paste the name of the file you wish to stream from ouur  administration tool and Bamm!!!, your streaming your files Live or archived!

See the Customized Flash Player here and write or call us us if you need any assistance.  We will be releasing a fully customizable player that you can add your logo, donation-tithe, ecommerce links which are endless to make for a better viewers experience.


Marketing, Streaming


Stylophane Facebook for the Fashion Industry

February 9th, 2010

I just got off the phone with an old friend Alex Mendoza, CEO and founder of Stylophane regarding his new product that tracks and reports Facebook users.

We both agreed that Facebook will probably rival Google in it’s size and popularity. We discussed the word to describe Facebook as a sliced “Gated Communities” . When you think of Google VS. Facebook, Google Open VS. Facebook Closed.

Anyway, he told me an amazing story about making this Facebook tool and when it was ready they launched a small grassroots social blogging push. Well obviously the right person reading, picking it up, and running with it, got his product to be the talk of the European Fashion community. Were talking major major fashion blogs. He has been getting calls all over the world from major designers and big player companies asking about his product. (companies not mentioned for obvious reasons..)

The takeaway is this, You can spend hundreds and thousands of dollars on Google ads and you may get a handful of customers in the end, but if you run a similar model in Facebook, you end up with a load of loyal fans that you can nurture.
I hope I have explained it well enough to understand, but if your not sure visit

Stylophane

Nice Job Alex

Pay-Per-Click, Social Media


Statistics and Tracking

May 1st, 2009

Tracking is key! In the book “The 7 Habits of Highly Effective People” Stephen  Covey used an analogy of a woodcutter who was sawing for several days straight but was becoming less and less productive. The process of cutting dulls the blade. So the solution is to periodically sharpen the saw. That same line of reasoning can apply to both brick and mortar and online stores.

Many companies will launch different campaigns when it comes to marketing. They will try sending out emails to their current customer base, They will advertise in different places, both  online or in local areas,  some companies will cold call to generate leads, and others will launch PPC (pay per click) campaigns. All of these methods are effective “tools” for the job done. “Tools” however can lose their edge.

Tracking tools a very important to any website in any spaces. When using tracking tools also known as web analytics you can find out information such as where your customers are coming from, or how they are finding you in the first place. You can find out how long they stay on your web page and what they do when they’re there. You can also find out how many people visit your site versus how many people actually make purchases on your website.

With all this knowledge any business owner or marketing director can find out exactly where your customers are coming from and can focus on making that aspect more effective. In effect “sharpening that saw”.

Marketing also takes time, money, energy, and resources.  With these tracking tools companies also find out what just plain doesn’t work for you business and therefore know what is mot worth the extra time and effort.

I urge everyone to go online and try out Google analytics. Google Analytics is a free service with some tracking ability that all companies can benefit from. It is great for basic stats.After using a low end tool like Google analytics you should have an idea of what statistics are most important and from there you can step into a better solution.

In this industry knowledge is power and the know a company knows about their customers the better they will be able to serve them. Never forget to sharper your saw. It never hurts to have an edge.

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