NetSpeak Technologies

With the expansion of the Internet, consumers all over the world can now have access to your business. They can now shop or learn more about your services from the safety and comfort of their own homes. There is only one problem, now consumers have access to all of your competitors as well. Products that people used to go to the a store to buy can now purchase products online with little effort. How can you stand out from the herd? Through well thought-out and intuitive web design.

Whether you are trying to get a visitor to your site to make a purchase or to call you, presentation is key. How would you present yourself on a first date, or perhaps a job interview? A homepage to your companies website is no different. The way you present your company will be how people view your company. A lot of care and consideration needs to go into the appearance and functionality of your site.

Do you already have a site up? Has it been up for many years? Just like in fashion certain styles of websites design themes will go in and out of style. It never hurts to update your look from time to time.

Function over style .
The way you may personally feel about this may vary depending on the nature of your company. A cutting edge technology firm will most likely want to have a website that mirrors their company model. For most of us simplicity is best. How does the navigation on your page look? More importantly how easy is it to use? Is it consistent throughout the website? In shopping online I have personally been to websites that were not easy to get through, and more often then not I can get the same product elsewhere. Not only will a well designed and easy to use site keep your customers interest but, it will also be much more search engine friendly.

Browsers:
Opera, Internet Explorer, Chrome, Safari. Which browser do you prefer? I personally am a fan of Firefox. Have you tested your site to see how it looks in different browsers? It’s always good to have a third party check things out in this regard. Keep in mind that most people around the world still use Internet Explore and that of all the browsers I.E. seemed to be the hardest one to please.

If you would like to know more about how to streamline your internet presence feel free contact me or any other professional designer. Good luck and Godspeed.

Web Design ecommere, SEO, tested, traffic, Web Design

Tracking is key! In the book “The 7 Habits of Highly Effective People” Stephen  Covey used an analogy of a woodcutter who was sawing for several days straight but was becoming less and less productive. The process of cutting dulls the blade. So the solution is to periodically sharpen the saw. That same line of reasoning can apply to both brick and mortar and online stores.

Many companies will launch different campaigns when it comes to marketing. They will try sending out emails to their current customer base, They will advertise in different places, both  online or in local areas,  some companies will cold call to generate leads, and others will launch PPC (pay per click) campaigns. All of these methods are effective “tools” for the job done. “Tools” however can lose their edge.

Tracking tools a very important to any website in any spaces. When using tracking tools also known as web analytics you can find out information such as where your customers are coming from, or how they are finding you in the first place. You can find out how long they stay on your web page and what they do when they’re there. You can also find out how many people visit your site versus how many people actually make purchases on your website.

With all this knowledge any business owner or marketing director can find out exactly where your customers are coming from and can focus on making that aspect more effective. In effect “sharpening that saw”.

Marketing also takes time, money, energy, and resources.  With these tracking tools companies also find out what just plain doesn’t work for you business and therefore know what is mot worth the extra time and effort.

I urge everyone to go online and try out Google analytics. Google Analytics is a free service with some tracking ability that all companies can benefit from. It is great for basic stats.After using a low end tool like Google analytics you should have an idea of what statistics are most important and from there you can step into a better solution.

In this industry knowledge is power and the know a company knows about their customers the better they will be able to serve them. Never forget to sharper your saw. It never hurts to have an edge.

Analytics, Marketing Analytics, google, information, internet, Marketing, statistics, tool, tracking, traffic, web