Search Engine Optimization Tips
Landing pages can look cool and give your business and edgy feel but, they can kill your rankings. Search engine crawlers will examine your pages and categorize you accordingly. The home page of your website needs to have as much relevant data on it as possible. Using your main domain and an empty page just to enter your site disconnects your domain with whatever you will be using it for. Most search engines can’t look past landing pages.
Links are very important as well. There are many companies who will use images to make links and buttons on their site look unique. However, this can do more harm than good. Remember search engines can read text but they cannot decipher images. Using text will help search engines understand that your link contains relevant information which will help your ranking.
Try typing in Samsung 46 inch into Google. What did you notice? Very few of those results took you to the front page of a website. Most of them brought you directly to the product. This brings me to my next point. Be descriptive, the more information is on a page the more chance potential customers have of actually landing on it. In this day and age the internet has made shopping and gathering information so fast that most people don’t want to navigate through a website to find what they want.
It’s also good to familiarize yourself with meta tags. They are information about a website in order to help search engines categorize them but be careful, abuse of them can actually hurt your ranking.
SEO is a huge topic to attempt to tackle in one blog entry. If you are trying to reach the number one spot on Google you can be certain a lot of others in your field are doing the same. Each of these only plays a small part in your overall rank but remember take advantage of every competitive edge.
brandon-
thanks so much for the SEO tips. i was just about to put a small image in ALL of my navigation links “to make it look unique”. keep the blogs coming!
-Roxanne
If you’re looking for something that can help you in doing SEO task, well, check this out:
http://www.thesiteflingmafia.com/
Good content. Just wanted to add some points here that may be helpful for those looking out for professional SEO services. There are tons of SEO companies offering different SEO packages and solutions at highly competitive rates. However, when looking our for these services, its important to not only look at the affordability factor but also what is unique about their SEO service and what differentiates them from other companies.
While choosing an SEO company its equally important to analyze the SEO company’s website in terms of their Rankings, Yahoo links, Google index, Alexa ranking and similar such factors which indicates the company’s expertise in the field of SEO. So make sure you are doing enough research and smart work before investing your advertising spend.
Could you recommend any specific resources, books, or other blogs on this specific marketing topic?
Sorry it took so long for me to reply. http://www.ducttapemarketing.com/blog/ is one of my personal favorite marketing blogs around. you should check them out
Sorry – Offtopic question – I read that Daniel Cohen of http://verifiedfile.com broke the captcha code used by forums & blogs. How is that possible to read the contents of pictures? Not even Google reads pictures.
You made some good points there. I did a search on the topic and found your site
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Answer -
12 years of experience with the same team, reading, testing, and refining.
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Good post. Don’t forget to look at how the world of public relations is changing and evolving. Social media and other online outlets are bringing the customer closer to the business.
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Bid directorys will boost your seo. I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Look forward to reading more from you in the future.
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Some very good ideas. Reminded me of some things I know and other tips which I could try. Thanks for the post.
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