Launch Now vs. Pre-Launch Beta – Misunderstood Creatives

Posted By on Jul 26, 2014 | 0 comments


If you are a Developers, Deisgner, or pgrammer, you are considered “the cream of the crop” when it comes to producing web solutions and I feel are misunderstood. Understanding who You are and “What makes YOU Tick” is as important as “What makes Owners and Company CEO’s”, like me tick.

I am speaking of the differences in the approach of Tech vs. Entrepreneur.  In a nutshell, the Entrepreneur  wants to turn an idea into a “thing”, and launch sooner than later, “beat the market”. The designer or programmer wants to “perfect” the project and hold off the launch until they feel it is ready. In reference to the creation or facelift of a website, this prograstination or delay can kill a company and progress.

The request to “get it launched now at all costs!” can tend piss-off or upset the programmer or creative person. The key to when to launch is to make concessions and launch Somewhere in the middle of the project, make it live beta. The Entrepreneur, right or wrong, is steering the shipo and probably driving the project. The Entrepreneur he has his Vision / pulse or both of what the needs of the company are, and programmers and designers tend to be in their way of that goal.

Michael Hyatt,  a highly respected publishing and marketing pro that has managed some of the largest publishing companies and has researched this topic. He wrote the awesome article in the link below. After reading the articcle, I then researched and found similar supporting articles that supported his article.

This got me to think about how we work with our, creatives, or clients, and the owners of companies. So, I started reading more about this and finding more and more people get frustrated with the permenant beta syndrome. In a nutshell, “Creatives can your can perfect themselves out of a job if there not careful” The problem is that the CEO or manager does not realize that the new person taking their place will have 10times more work catching up to style of the previoius creative. If I have learned one thing about CEO’s, Owners, and Programmers, and Designers, both are creatures of habit. Creatives tend to have egos that need to be understood and put in check. I know this is hard to swallow if a creative is reading this, but that is what it boils down to.

This article is designed to allow Creatives and owners to step outside your “Confort Zone”. It is critical that we take heed in the approach to creative process. How long do we wait? How we can not launch certain site elements and still launch.
I am guilty as charged that I have and will still say – “Anything appears better than what we currently have, Lets Launch now, today” and we can fix it as we go, but GET IT LAUNCHED.

This is creitical for you to read this short blog post from top to bottom, and it might just help us all understand each other better.

http://michaelhyatt.com/embrace-permanent-beta-and-launch.html

Read Later –

Intro into michale Hyatt –

http://michaelhyatt.com/getpublished

Source – Michael Hyatt

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