Viral Marketing Tools in Market Manager

Market Manager enables your customers to introduce you to their friends effortlessly

Forward to a Friend
Forward to a Friend is a standard component of Market Manager's eMarketing Suite 3.0 that allows subscribers to forward your messages to as many people as they'd like. The email appears exactly as your subscriber received it, with images and formatting intact. Additionally, the Forward to a Friend feature lets you to track the number of forwarded messages for a particular campaign.

Refer-a-Friend
Market Manager's Refer-a-Friend tool lets you reach out to customers in a way that is more personal, relevant, and effective. Grow your subscriber database exponentially by enabling your customers to introduce like-minded friends to your company while signing up to receive communications from you.

Event-Triggered Messaging

What's the best way to make your eCommunications truly relevant? Launch an entire email campaign around your customers', franchisees' or employees' behavior. With eMS 3.0's robust event-triggered messaging feature, you configure a series of emails to be sent based on specified parameters and a specified schedule.

• At the enterprise level, event-triggered messaging can be tied to corporate initiatives. A communication stream can be initiated upon completion of specific tasks. The possibilities are virtually limitless.
  
• At the retail/DM level, event-triggered messaging can integrate with your sales cycle and be set to begin upon joining your database, making a particular purchase, reaching a customer service milestone, etc.
  
• At all levels, event-triggered messaging can build loyalty by sending messages on a regular schedule: on birthdays and anniversaries, every two weeks, every Monday in April, etc.

The Market Manager Invite

Are you looking for a way to interact with your customers that doesn't involve rolling out a complicated promotion?

The Market Manager Invite offers an effective means of using email to enhance on-site sales--and it requires no additional resources on your part. Plus, Invites will help build your database and increase website traffic.

Create Buzz
The Market Manager Invite program encourages current and potential customers to arrange get-togethers at your establishment by emailing branded invitations to their friends, family and co-workers. From happy hour gatherings to a "ladies-night" shopping spree, leave it to your loyal patrons to find creative ways to use Invites often.

Build Your Database
If you'd like, make opting in to your database a requirement for sending Invites. Then gain additional subscribers through a strong call to action that is delivered with each Invite sent. --It's viral marketing at its best.

Increase Site Traffic
The "event host" selects from invitation stationary; names and describes the event; chooses a location (if you have more than one); determines the date, time, and duration; and creates a guest list-all from your website. Invite recipients get an email that links them back to your website to reply to the invitation. Plus, hosts check in at your site regularly for real-time access to their RSVP list.

Standard Invite Features:
• The Invite system is branded with your logo, slogan and look and feel.
• Hosts create their own invitation and guest list directly from your website.
• Guests automatically receive a personalized invitation.
• Hosts monitor RSVP responses online in real time.
• Hosts can cancel an event which automatically sends courtesy cancellation notices.

Add-On Invite Options:
• Add more branded invitation stationary designs
• Add multiple invite locations.
• Allow for recurring events.
• Enable reservations/booking accommodations.
• Pre-order party trays, meals, drinks, or goods from your establishment.
• Include incentive coupons into the host's message.
• Hide or show guests' responses.
• Allow host or establishment to reschedule event.

The Market Manager Customer Rewards Program

Market Manager's Customer Rewards Program helps you identify, target, and reward your high-value customers while building profitable, long-term relationships.

Our Customer Rewards Program uses online tracking technology to help you build loyalty among new customers while making sure your most committed customers keep coming back.

How It Works
Customers earn points by interacting with your company and participating in your online marketing programs, including Market Manager's Refer-a-Friend, Forward-to-a-Friend, Invite program, and more. With additional integration, the program can be tied to your POS or offline marketing activities, as well.

You assign a numerical point value for each interaction or transaction and determine your rewards. We integrate with redemption houses for a complete Loyalty solution.

Real-Time Results for Real Targeting
The Customer Rewards Program offers powerful real-time results reporting, including average point accrual and top-earning customers. Use this data to refine your marketing strategy and optimize your online marketing programs.