Use Dynamic Content to Save Time
& Personalize Your Emails

Try a Free Demo Today! See how well the Market Manager email system really works! Get a free, browser-based demo to try out. To discuss how this email marketing system can work for you call us at 800 250-1507.   Dynamic Content Solves Common eMarketing Problems     Problem: Abandoned shopping carts. Solution: Integrate our system with your Web analytics application, then use dynamic content functionality to send those customers a personalized invitation or incentive to pick up where they left off in the checkout process. More Case Scenarios

If you're not engaging with customers and subscribers using personalized dynamic content, you're missing out on one of the most important advantages eMarketing offers over traditional techniques.

Truly Personalized Messaging
Market Manager takes your customer relationships personally using dynamic content functionality. What do we mean by personalized messaging? Think beyond plugging a first name into a subject line or salutation. Instead, create a single email template that serves up unique content to every member of your database based on their demographics, personal preferences, purchase history or online activities.

Real Results
A 2003 JupiterResearch study reported results from dynamically personalized email messages were four to eight times better than those from static campaigns.

Market Manager's Dynamic Content Advantage: Smart Lists™
Managing and deploying the additional content pieces that allow for personalization can be complicated. But Market Manager has simplified the process and improved efficiency at the same time with Smart Lists™.

• Build Smart Lists using multi-part rules determined by customer data including demographics, preferences—even behaviors.
• Develop content, including images, to be delivered to members of each Smart Lists.
• Develop default content for subscribers who don't fall into Smart Lists.

Smart Lists update automatically as database members are added, removed or change their preferences and behaviors. So you can build your Smart Lists once, then use them for your entire eMarketing initiative. Learn more about Smart Lists.

Dynamic Content Solves Common eMarketing Problems

Problem: Low per-transaction sales.

Solution: Track which items are discarded from customers' shopping carts, then send them personalized emails with a special offer on the items they removed.

Problem: Missed upsell opportunities.

Solution: Deploy dynamic content in tandem with Market Manager's event-triggered messaging capabilities to schedule communications based on your sales cycle, your customer's service needs and more

Problem: Slipping newsletter click-throughs.

Solution: Make newsletter content relevant with dynamic content. Use a single email template to communicate personally with every member of your database by inserting customized fields based on subscriber demographics and actions.

Problem: Poor conversion to sales.

Solution: Use dynamic content to identify and target your high-value customers. Then track click-throughs to further qualify leads and optimize campaigns.